Break Free from Trendy Tactics
Our Four Pillars of Legal Marketing Success provide a clear, strategic focus that drives real results.
The Pillars help us identify what sets you apart, pinpoint the most effective opportunities for your practice, and refine your marketing efforts to make the most of your budget.
The Four Pillars of Legal Marketing Success
Pillar 1: Messaging
We use the StoryBrand framework to help you craft a clear and compelling message that resonates with your target audience. With a consistent message across all your marketing campaigns, you’ll stand out from the competition and attract the right cases.
No idea what StoryBrand is? Watch this 3-minute explainer video.
Pillar 2: Lead Generation
Many legal marketing agencies fail to get results because they focus on isolated tactics. At BPAgency, we blend tactics to seize every opportunity to capture demand and build your brand.
Google Ads
Get your phone ringing quickly with ad campaigns targeting “in-market” searches. Scale your campaigns with opt-in offers that drop your leads into automated email sequences.
Local SEO
Update your Google Business Profile and website architecture to maximize local visibility. Earn top placements in the Local Map Pack to show up for “near me” searches related to your practice areas.
Content Distribution
Create engaging blogs and service pages to earn top organic placements so potential clients can find you when searching for information related to your services. Distill your experience and perspective into website content, YouTube videos, and social media posts.
Effective content educates prospects and positions your firm as the solution to their legal problems. It helps right-fit clients get to know, like, and trust you so they are more likely to hire you when they seek legal counsel.
Piller 3: Intake Mastery
Improve your client intake process to get the most out of your marketing efforts. Use email campaigns to follow up with leads on auto-pilot and generate more revenue from your existing client base.
Pillar 4: Data-Review and Optimization
We keep a close eye on the data, and make strategic adjustments to fix underperforming segments within your marketing funnel. Meet with us regularly to review reporting and provide “boots on the ground” insight to keep our efforts aligned.
Reclaim Your Time and Serve More Clients.
If marketing is taking up valuable time and still not delivering results, it’s time for a change. We’re here to help you regain control with a strategy that works. Let’s discuss your goals and create a marketing plan that drives high-quality leads and helps you dominate your market.
